Interactive media made its way onto the Internet nearly 10 years ago, but for the most part the flashing logos, blinking icons, moving pictures and long intros were more of an annoyance than an enhancement. For example, instead of showing text in linear format…we can fade compelling phrases and information in a timed sequence, so the page never looks “text heavy” and each word gets a chance to capture a prospect’s interest. Furthermore, content can be reinforced with imagery and video to further support the message.

The Flash player comes bundled with most browsers to date…and allows virtually anyone to view any Flash animation or media produced for the web. Movies and entire presentations can be crafted in Flash and published as an easy-to-use web media delivering a feature-rich, dynamic user experience.Flash should be used to capture a prospect’s attention while driving home a direct benefit of a product or service. This type of development needs to be done with a staff of marketing experts, programmers and designers.